Understanding impact and driving change
Organised by the European Commission's EPOCH Network of Excellence and the University of Brighton Business School, Heritage Impact 2006 will bring together speakers from across Europe to consider the impact of heritage sites on society and the economy. Heritage Impact 2006 will provide an opportunity for key stakeholders – practitioners, policy makers and academics – to share the latest thinking on the direction of research and on strategies for improving and evaluating impact in the cultural heritage sector. Finally Heritage Impact 2006 will address how heritage sites can drive change for the future.
Heritage Impact 2006 will explore the processes that influence impact at heritage sites. Assessing the value of cultural heritage and determining its impact on society and the economy is crucial for the future of the heritage sector. Measuring impact is the first step in a wider process. As the heritage community begins to understand the processes that influence impact, the sector will be in a better position to influence positive future outcomes. Furthermore, if the heritage community can provide evidence of why certain strategies are successful, this information can be put to direct use by heritage sites to exploit their assets most effectively and influence decisions at a policy level. Heritage Impact 2006 will explore three complementary themes:
- Measuring impact – Measuring and evaluating impact is fundamental for heritage sites. Various techniques, methodologies and case studies used to evaluate the impact of heritage sites will be investigated.
- Forming strategies – Measurement is just the beginning! We need to learn from these measurements and work within the heritage business system to drive change. Heritage Impact 2006 will focus on deepening our understanding of this heritage system and show how by working within it, strategies to ensure positive impacts and outcomes can be developed.
- Increasing value – With strategies in place the heritage community will be equipped to use heritage assets most effectively to ensure increased social and economic value.
Case studies will be considered throughout the conference. Practical examples of how heritage can be used to create a positive impact on society and the economy will be examined; methodologies used to assess impact at heritage sites will be reviewed and the role that information technology can play in the impact of cultural heritage sites will be debated.
Heritage Impact 2006 aims to have firmly practical outcomes that will support practitioners in the cultural heritage sector and build on Heritage Impact 2005 to provide a dynamic networking forum. The measurement of impact is seen therefore not as an academic or political exercise, but as the cornerstone of future heritage strategy. With the continual erosion of funding in the sector, heritage sites will need increasingly, not only to add value to their offerings, but to increase self-sustainability. Heritage Impact 2006 will provide delegates with an understanding of how heritage site strategy can drive positive change in the future.
| Registration Type | Fee |
|---|---|
| Standard | £170 |
| Second delegate from the same organisation | £120 |
| EPOCH member | £150 |
| Second EPOCH member from the same organisation | £110 |
| Student | £95 |
Please register here.
